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From Clicks To Closing: The Tech Behind Scaling Software

Empowering agents and brokerages with seamless lead generation, IDX integration, CRM, and marketing automation.

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65%

Page Load Speed

100%

Improved Migration

93%

Enhanced Scalability

Client Overview

This North American technology provider is redefining how modern real estate professionals operate online. The company offers an integrated SaaS platform that equips agents and brokerages with IDX-enabled websites, advanced CRM systems, and marketing automation tools. All built to generate leads, strengthen online presence, and streamline client relationships from first click to final closing.

Web4Realty is designed to empower agents and teams with scalable, easy-to-use digital tools. These tools help elevate brands, simplify workflows, and convert online interest into lasting client relationships. It brings together the essential tech stack every modern agent needs, without the overwhelm of cobbling together third-party tools.

The Challenges

Automating feed integrations and data updates for hundreds of MLS boards. Parallel processing of multiple scripts.

  • Codebase Constraints:

    The Legacy Zend Framework codebase limited development agility and scalability.

  • Infrastructure Limitations:

    On-premise infrastructure lacked the reliability and flexibility needed for modern deployment pipelines.

  • Fragmented Tech Stack:

    Disconnected backend and static frontend hampered user experience and limited interactivity.

  • Complex Data Integration:

    The most challenging part of the project was the automation feed integration and data updates. This required complex strings of code.

Our Solution

We executed microservices at a required time interval to avoid heavy load times on the web. Our experts distributed the web architecture to maintain the uptime of the web server and its availability.

Cloud Migration & Optimization:

Lift-and-shift to AWS, followed by performance tuning for autoscaling, availability, and cost-efficiency.

Modern, Scalable Platform

A purpose-built, high-performance platform designed to meet the evolving needs of real estate professionals. Web4Realty offers scalability, flexibility, and intuitive tools to drive growth and efficiency.

Unified React-Based Dashboard

A streamlined React-powered interface allows agents to manage listings, content, and leads in one place. Enhance productivity, consistency, and user experience across devices.

Cloud-Native Architecture

Built on a cloud-native foundation, the platform supports rapid deployments, higher availability, and minimal infrastructure overhead.

Tech Stack We Used

  • Frontend:

    React, HTML, CSS

  • Backend:

    PHP (Zend Framework), Laravel

  • Testing:

    Cypress (UI testing), PHPUnit (Backend testing)

  • DevOps & CI/CD:

    AWS (EC2, S3, RDS, CloudFront, Route 53, SQS, ElastiCache), Docker, GitHub Actions, Bitbucket Pipelines, Kubernetes

  • Databases:

    MySQL (RDS), Redis (ElastiCache), MongoDB, DynamoDB, PostgreSQL, OpenSearch

  • Monitoring & Security:

    CloudWatch, Sentry, CloudTrail

Conclusion

Success Story

We modernize your stack and simplify operations.

Eliminate the friction of outdated tools and manual processes. We built a platform for agents to focus on what matters the most. A futuristic platform for building business relationships and closing deals. Increase visibility, enhance professionalism, and drive business revenue through digital channels.
Operational Efficiency

Modern tools to meet the evolving needs of users

Automating Data Updates

Automated feed integrations and data updates.

Email Marketing

CRM and marketing automation tools

95%

Client Satisfaction

70%

Cost-Effective

100%

Security